At Girl Scouts of New Mexico Trails, we want to empower you to share the Girl Scout story with your community! Whether that is creating an event flyer or reaching out to share a great story with your local media we want to be there to help! Feel free to reach out to our Customer Care Team.
When making a flyer or other branded element that will be shared with the public, you are required to include the Girl Scout logo and obtain Council permission to use it.
Use this quick checklist to make sure your flyer, form, or other Girl Scout piece follows key Girl Scout brand guidelines and standards:
Colors: All Girl Scout materials should use three main colors: black, white, and Girl Scout green. You can tell if it's Girl Scout green by the HEX number (#00b451), RGB number (R0 G180 B81), or PMS number (354).
Full Name: Do not use Scouts alone. Ensure all references to the organization and program use our full unique name, Girl Scouts. Before shortening our Council's name to GSNMT, use the full name the first time it is mentioned with the acronym in parentheses—Girl Scouts of New Mexico Trails (GSNMT).
Font: Please use Georgia for all Girl Scout branded materials.
Photos: Use close-up photos on your materials and stay away from Clip Art or copyrighted images. Focus on the action and ensure girls are depicted in strong, active, and adventurous ways.
Logo: Put the Girl Scouts of New Mexico Trails logo on every external/public document/communication. Contact [email protected] with a mock-up of your flyer or other material and you will be sent the logo upon approval.
Photographs and/or videos may be taken by staff. The Girl Scouts of New Mexico Trails assumes permission to use images in promotional publications, on its website, in local newspapers, in videos, and/or awareness publications, unless prior written notification rescinding this authority is given by the attendee.
No compensation will be provided to the subjects of the images, photos, and/or videos. The ownership of images, photos, and/or videos are retained by The Girl Scouts of New Mexico Trails. Photos may be shared in electronic, social, and print medias.
Every member of the organization has the responsibility to uphold the image and reputation of the Girl Scout brand. When using online communications, it is important to think about the content you are posting, the privacy settings on your account and the people, businesses and organizations that you friend or follow. You are responsible for what you write and say online about Girl Scouts, even if it is on your personal social media account.
Social Media Bullying or Other Incidents
If any Girl Scout member’s actions on social media—as with any other kind of actions taken as a Girl Scout—do not support the Girl Scout Promise and Law, we do reserve the right to take corrective action. If you have any concerns at all—about a specific post, person, or conversation—please contact your regional manager immediately. We are here to help make sure that all Girl Scouts can have a safe and supportive online environment!
Girl Scouts is a well-loved, iconic brand. Girl Scouts of the USA has developed a visual brand language that conveys the Girl Scout Movement as it exists today and that speaks to our core audience— girls. Just as when designing print collateral for Girl Scouts, brand guidelines must be followed online.
In addition, do not violate copyright laws by using designs, text from magazines or books, poetry, music, lyrics, videos, graphics or trademarked symbols without specific permission from the copyright or trademark holder. This includes Girl Scout images and graphics, such as the Trefoil, which must be used in accordance with guidelines from GSUSA.
For questions about branding guidelines, please contact [email protected].
GSUSA handles all national media outreach. GSNMT staff reaches out to all TV, print, and radio outlets in our region and manages all Girl Scout brand-related media inquiries and crisis communications. Please always refer and reach out to [email protected] regarding these media relations and communications.
If you wish to contact or have been contacted by other media, please coordinate with [email protected] to avoid causing confusion for our media friends or duplicating efforts.
The Trefoil is the simplest and most potent expression of our brand. It can be used when communicating with both internal and external audiences. It may be used alone for communications where the Girl Scout brand has already been established through prominent copy or other clear context. Otherwise, it should be used in combination with our council servicemarks.
Right click to save to use for your flyers or other marketing materials.